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Lilly Pulitzer, a brand known for its preppy and bright clothes, kicked off the online version of its semi-annual After Party Sale on Monday at www.Lillypulitzer.Com.
For fans of the Palm Beach, Florida-inspired prints, it’s one of the most anticipated sales of the year because it offers a rare chance to save on the designer line. The discounts range from 40 to 70 percent off most items.
The in-store sale started Saturday morning with long lines as shoppers waited to grab deals.
The online sale started at 8 a.M. And almost immediately there were wait times of more than one hour. Both the in-store and online sale end Wednesday.
At 10:49 a.M. Monday, less than three hours after the sale started, the company tweeted that they were aware of issues with the website and “working hard on the solution.”.
During past sales, some online shoppers also waited more than an hour and ran into glitches. The company says the website was recently revamped and is “easier and faster to shop.”.
Shoppers were previously told they would be waiting in a virtual line.
“Don’t panic and think you need to refresh your page. Keep it open and give it time,” the website advised Monday morning. “There’s nothing more exciting than watching yourself get closer and closer to the front of the line!”.
Shoppers are now able to shop the sale with no wait times though popular sizes of some items has sold out.
More:Lilly Pulitzer shoppers lose it over long waits during sale.
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“I have run into technical issues and hassles like items disappearing from my cart each time I’ve tried to shop, so it’s almost not worth it to even bother,” said Elizabeth Smith, of Orlando, referring to past years’ sales. “I’m sure the craziness around it is that the items are pricey and everyone loves a good deal.”.
Heather Primmer, of Titusville, Florida, said she shops the sale for the excitement and describes it as “Black Friday for the cutest clothes.”.
“I don’t care that the shipping can take weeks, or items can be canceled because the excitement of buying dresses that would normally cost $200 for $50 is exciting to me,” Primmer said.
According to the sale’s frequently asked questions, orders can take four to six weeks to be delivered.
Brittany Calhoun, of Columbia, South Carolina, said the sale makes purchasing the brand more affordable.
“I think the craziness of it being over a couple days and only twice a year is a bit much, definitely stressful and a mad dash to get online,” Calhoun said. “But to me the discount is worth it so I do shop online during the sale.”.
In 2015, the brand had a designer collaboration with Target, which sold out within minutes online and caused a frenzy in stores.
Some shoppers say there’s an advantage to shopping in-store versus online, especially with all sales being final.
Jennifer Hayes, of Stuart, Florida, said she got to the Palm Beach Gardens Lilly Pulitzer store 45 minutes before the store opened for last year’s sale and was among the first group of shoppers allowed into the store. She did the same Saturday.
“Going to the store saves the hours of being in a virtual sale line,” Hayes said. “It was like a crazy Black Friday sale once inside but you were able to try items.”.
Here are some important things to note about the sale:.
Kelly Tyko is a consumer columnist and retail reporter for Treasure Coast Newspapers and TCPalm.Com, part of the USA TODAY NETWORK. Read her Bargainista tips at TCPalm.Com/Bargainista, follow her on Twitter @KellyTyko and email her at [email protected]. Sign up for her weekly newsletter at www.Tcpalm.Com/newsletters.