The 1980s called – it wants its cereal back. And General Mills listened.
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Franken Berry, Count Chocula, Boo-Berry and – for the first time in nearly a decade – Frute Brute Monster Cereals have returned to retailer shelves nationwide, according to General Mills.
If that is not enough to warp you back to childhood, limited-edition releases of the four KAWS-designed Monsters Cereal boxes also come with a potential toy prize.
Inspired by classic horror film characters, the Monster Cereals have been fan favorites since they were first introduced in 1971.
Brian Donnelly, better known as KAWS, is an American artist and monster enthusiast with 4.2 million Instagram followers. According to General Mills, he was inspired by the vintage styling of the original boxes and, in addition to the box designs, KAWS also designed corresponding collectible cereal prizes of each character, available via sweepstakes.
“I’ve been a big fan of the cereals since I was a kid,” KAWS said in the release. “Even now, I love the original box designs and the creativity and imagination they invoke.”.
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“Our Monster Cereals are some of our most iconic, and while we know fans are always excited to see them, we want to be sure that we’re able to offer something new and different with each release,” Mindy Murray, General Mills’ senior marketing communications manager, said in press release.
Boxes are available through the fall at places where cereal is regularly sold.
Each box of Monster Cereal comes with a unique code on the back that can be entered on kawsmonsters.Com for a chance to win a set of the collectable prizes.
Natalie Neysa Alund covers trending news for USA TODAY. Reach her at [email protected] and follow her on Twitter @nataliealund.